Element of the marketing mix Coursework Example | Topics and Well Written Essays - 1750 words

Element of the marketing mix - Coursework Example This essay discusses that the most important aspect of marketing is that; the four marketing mix elements must work together in harmony, and any chance that one of the elements fail to fit well into the system, spells disaster for the whole business of marketing. However, in contrast, argues that the four elements of the marketing mix namely product, place, price and promotion are distinct concepts. Nevertheless, he concedes they need to work together in sync.   Therefore, for the whole marketing process to be successful, meaning that no element of the marketing mix is important than the others. The marketing mix elements are discussed in details below. The product is the element of the marketing mix that seeks to answer the question; what does the customer want?   Codita further suggests that the ability to respond to this question is through determining the actual needs of the target customer group, and then come up with the right product or service that is able to satisfy such needs. There is a need to determine the correct features that such a product will have, which may range from the color, packaging, branding, size and also the right amount of every component that will comprise the finished product, â€Å"to make the product both appealing and distinctive†. It is also at this point that the need to consider the value of the product arises since there is a need to evaluate whether the product defined may entail certain features that are costly, thus likely to push the price of the product high, while the targeted customer may not necessarily use those features.